Mobile the Future of Everything
Hey, this is the future talking. I want to tell you something: if your business is not mobile friendly, you're going to be left behind.
Do you want to know a crazy statistic? Nearly 60% of web searches are done from mobile devices (smartphones, tablets). Sixty percent, and it's projected to keep climbing higher! What does this tell us? It tells us that the times are changing, people are conducting more of their business on their cell phones, and if you, Mr. Business owner, are slow to adapt, you will certainly loose business to your mobile friendly competition. Still need more convincing to go mobile? Read on to learn 5 reasons why going mobile is crucial for your business.
1. Your Customer Is Different
It's time to sit down and have a history lesson. History teaches us that technology changes lives, which in turn changes customer behavior. Assuming you were born before 1990, you have witnessed how technology has changed business with the rise of the internet, and the ability for customers to shop from home. Well my friends, technology has changed society again.
Today, most searches (nearly 60% of all internet based searches) are done from a mobile device. That being said, if you do not have a mobile friendly presence you really are missing out on opportunities to grow your business. Don't believe me, I dare you to use yourself as an example.
Pretend you are on a road trip out of town, armed with your smartphone, and you want to know a good place to eat. What are you going to do? Are you going to stop your car, find a Wi-Fi connection, break out your laptop and search? Or are you going to simply use your smartphone and spend all of 30 seconds looking for a nearby restaurant? Yes, you and the majority of people will do the latter. Statistics prove this point. Your customer is different and you need to adapt to better suit their behavior.
2. Your Competition is Mobile
It's a dog eat dog world we live in and I'm sure you are aware that there are plenty of competitors that want to steal your business. I want you to do a simple test. Take out your smartphone, go to a search engine and type in the names of your competitors. I'm-willing-to-bet that some of your competitors are mobile friendly. This means that if your website is not optimized for mobile, you're missing out on sales opportunities.
3. You'll Make More Sales
Speaking of sales, when your business becomes mobile friendly, you will make more sales! Think about it, in today's world, people have access to pretty much anything that they want to find at their fingertips. What does this mean? If your customer is in a hurry and on the go but really needs a product, then they'll likely be ordering from their cell phone.
Did you know that over 50% of ecommerce is conducted from a mobile platform and is projected to grow? Yes, this startling fact is true. The world we live in is changing, folks, I can't say it enough. If you don't change your business to meet the demands of your customers, someone else will. If sales are the lifeblood of any business, doesn't it make sense that you should give your business every opportunity it deserves to be successful?
4. Your Customer has a Short Attention Span
It always seems to go back to the customer, doesn't it? Well, did you know that according to a study done by Nielsen that 87% of purchases are researched on a mobile device? The rise of social media has led to shorter attention spans; this means that if you aren't mobile friendly, you will not even be considered by consumers. Some experts predict that you only have 10 seconds to grab a customer’s attention; are you ready for the challenge?
5. Mobile Friendliness Influences Your Search Ratings
Google factors in your mobile friendliness when coming up with their search ratings. What does this mean for your business? It means if you are mobile friendly, you are more likely to have a higher ranking on a Google search than if you aren't mobile friendly. That basically means that if you aren't mobile friendly then your customer will have a tough time finding you.