5 Reasons Why Going Mobile Is Crucial for Your Business

Mobile the Future of Everything

Hey, this is the future talking. I want to tell you something: if your business is not mobile friendly, you're going to be left behind.

Do you want to know a crazy statistic?  Nearly 60% of web searches are done from mobile devices (smartphones, tablets).  Sixty percent, and it's projected to keep climbing higher! What does this tell us? It tells us that the times are changing, people are conducting more of their business on their cell phones, and if you, Mr. Business owner, are slow to adapt, you will certainly loose business to your mobile friendly competition.  Still need more convincing to go mobile? Read on to learn 5 reasons why going mobile is crucial for your business.


1. Your Customer Is Different

It's time to sit down and have a history lesson. History teaches us that technology changes lives, which in turn changes customer behavior.  Assuming you were born before 1990, you have witnessed how technology has changed business with the rise of the internet, and the ability for customers to shop from home. Well my friends, technology has changed society again.

Today, most searches (nearly 60% of all internet based searches) are done from a mobile device. That being said, if you do not have a mobile friendly presence you really are missing out on opportunities to grow your business. Don't believe me, I dare you to use yourself as an example.

Pretend you are on a road trip out of town, armed with your smartphone, and you want to know a good place to eat. What are you going to do? Are you going to stop your car, find a Wi-Fi connection, break out your laptop and search? Or are you going to simply use your smartphone and spend all of 30 seconds looking for a nearby restaurant? Yes, you and the majority of people will do the latter. Statistics prove this point.  Your customer is different and you need to adapt to better suit their behavior.


2. Your Competition is Mobile

It's a dog eat dog world we live in and I'm sure you are aware that there are plenty of competitors that want to steal your business. I want you to do a simple test. Take out your smartphone, go to a search engine and type in the names of your competitors. I'm-willing-to-bet that some of your competitors are mobile friendly.  This means that if your website is not optimized for mobile, you're missing out on sales opportunities.


3.  You'll Make More Sales

Speaking of sales, when your business becomes mobile friendly, you will make more sales! Think about it, in today's world, people have access to pretty much anything that they want to find at their fingertips. What does this mean? If your customer is in a hurry and on the go but really needs a product, then they'll likely be ordering from their cell phone.

Did you know that over 50% of ecommerce is conducted from a mobile platform and is projected to grow?  Yes, this startling fact is true.  The world we live in is changing, folks, I can't say it enough.  If you don't change your business to meet the demands of your customers, someone else will.  If sales are the lifeblood of any business, doesn't it make sense that you should give your business every opportunity it deserves to be successful?


4. Your Customer has a Short Attention Span

It always seems to go back to the customer, doesn't it?  Well, did you know that according to a study done by Nielsen that 87% of purchases are researched on a mobile device? The rise of social media has led to shorter attention spans; this means that if you aren't mobile friendly, you will not even be considered by consumers. Some experts predict that you only have 10 seconds to grab a customer’s attention; are you ready for the challenge?


5. Mobile Friendliness Influences Your Search Ratings

Google factors in your mobile friendliness when coming up with their search ratings. What does this mean for your business? It means if you are mobile friendly, you are more likely to have a higher ranking on a Google search than if you aren't mobile friendly. That basically means that if you aren't mobile friendly then your customer will have a tough time finding you.


Google’s New Mobile Update: What Small Businesses Need to Do

On April 21st, Google rolled out an important change to the algorithm it uses to rank web pages in search results. Does that mean small businesses need to panic and completely overhaul their sites to respond to the change? Absolutely not! By following the advice I give in this post, you can increase your brand's appeal to mobile users and stay in Google's good books.

What's New?

Google has made two major changes that should attract the attention of small businesses. First, the new algorithm places more importance on sites being mobile-friendly. Second, when users conduct a search using their mobile device, information from their apps will be used to rank the results. This second change is known as app indexing.

What Does It Mean to Have a Mobile-Friendly Site?

Mobile-friendly sites allow mobile users to quickly and easily find the information they need. Their pages load quickly, even when using cellular networks rather than Wi-Fi. Every element of the page displays correctly and at an appropriate size for a mobile screen, without the user needing to do a lot of zooming and scrolling to find the information they need.

Mobile-friendly e-commerce sites make the buying process as easy as possible for mobile customers. Mobile users often aren't willing to fill out multiple information fields with their name, address, card number, and so on. Integrating a rapid payment option, such as PayPal or Google Wallet, could drastically increase your online sales.

How to Create a Mobile-Friendly Site

Responsive design is one method of creating a mobile-friendly site. This kind of site displays differently depending on the type of device that is used to access it. If you're building a small business website from scratch, then I would recommend trying to implement some key principles of responsive design, so that all users can enjoy the same site. When you update your site, you'll only need to make the changes once to allow all customers to see them.

If your site doesn't use responsive design and you hate the idea of starting over, then don't panic. Responsive design isn't the only way to cater to mobile users. Many big brands, including Amazon, eBay, and even Google, instead direct their mobile customers to dedicated mobile versions of their sites. You can build a stripped-down version of your site on a separate subdomain (m.domain.com). Mobile customers can use this site, while your other customers continue to use the familiar desktop site.

What About App Indexing?

You might have read apocalyptic blog posts suggesting that businesses without mobile apps are finished since April 21st. I'm not going to try to push you into a panic by making such a ridiculous claim, but Google has opened up an important opportunity for small business owners who are considering introducing a mobile app for their brand.

Google now indexes content inside mobile apps, as well as the content on websites. Google then uses this app content to rank search results for mobile users. As a result, a content-rich app can improve the ranking of your brand's website, therefore increasing the amount of search traffic you receive.


Key Takeaways for Small Businesses

Small businesses respond to Google's latest update in the following ways:

  1. Don't panic – most of Google's ranking factors remain the same.
  2. Focus on improving the experience of mobile visitors to your site.
  3. Consider creating a mobile app, or adding content to an existing app.

Was it Really Mobilegeddon?

Although there have been a lot of scare stories about Google's latest algorithm change, most sites have seen only a small changes in their rankings as a result. There is clearly no need for small businesses to panic. Instead, take this shift in Google's algorithm as a sign that mobile is becoming increasingly important and design your long-term strategy to include mobile users.